Established in 1968 and headquartered in Lishui City, Zhejiang Prov., Nice Group specializes in manufacturing Cleaning Products and is entitled to import & Export Right. Despite the Headquarters, Nice Group sets up production bases in Yiyang of Hunan, Chengdu of Sichuan, Zhengding of Hebei, Siping of Jilin and Urumqi of Xinjiang respectively, and forms the largest production base of soap and detergent powder industry of China.

With over 20,000 employees, NICE possesses more than 50 sales branches. NICE’s products cover the domains of household care, fabric care, oral care and personal care. With independent intellectual property rights, brands DIAO, Supra, Nice, Jianshuangbai, Yayale, 100 Years Hair Care, You R You, Soling, Mailian, Sias, Lizi, Natural Magic, Fasclean and the relevant products are popular on the market. The products are salable in China, Mideast, Africa, Oceania, Europe and America etc.

Presently, with a powerful R&D group, first-rate production facilities, advanced environmental protection techniques, NICE has realized modernized, digitalized and flow management. Edified by our unique water-like culture and taking “Enhancing Your Life” as the enterprise philosophy, NICE has been making unremitting endeavors to become “a world-class enterprise on China business soil”.